Amazon A+ Content Best Practices for Higher Sales and Fewer Returns

Introduction: Why A+ Content Matters

When Amazon launched A+ Content (formerly called Enhanced Brand Content/EBC for Seller Central), it changed the way brands could tell their story on the world’s biggest e-commerce platform. Instead of relying on plain text descriptions for Amazon product listings, sellers could now use custom images, charts, graphics, and enhanced formatting to educate shoppers and persuade them to buy their product.

Amazon reports Basic A+ Content can increase sales by up to 8% and Premium A+ by up to 20%. That boost doesn’t just come from looking “pretty.” Rather, it comes from strategically using visuals and storytelling to overcome customer objections, highlight differentiators, and create trust.

However, not all A+ Content is created equal. Some brands make the mistake of stuffing it with generic lifestyle images and repeating what’s already in their bullet points, failing to understand that duplication wastes the customers’ limited on-page attention. Without new decision-making information, your Amazon conversion rate can be depressed. Others fail to optimize for mobile, leaving shoppers the frustrating task of scrolling endlessly on small screens.

At Hemisphr, we’ve seen firsthand how effective A+ Content can be when it blends Amazon’s best practices with human creativity and AI-driven insights. In this guide, we’ll walk through proven strategies on how to optimize Amazon A+ Content for higher sales, and answer the question: “Does Amazon A+ Content improve conversions?”.

The Core Goals of A+ Content

Before diving into design choices, it’s important to understand what A+ Content is meant to achieve. The best-performing modules accomplish three things:

Clarify Product Value: Translate features into tangible outcomes for the customer.
Reduce Purchase Hesitation: Preempt customer objections.
Elevate Brand Authority: Prove your credibility through proof points and/or certifications.

Everything you include, from images to copy to charts, should serve one of these purposes.

Best Practice #1: Lead With Your Brand Story

Shoppers on Amazon are bombarded with choices. Often, they’re deciding between two or three nearly identical products. What makes them choose one brand over another? Well, many things, but simply put, trust is the driving factor.

Your A+ modules are a perfect place to build that trust by weaving in your brand identity. Instead of jumping straight into product features, start with a branded banner or hero image that reflects your values. For example, if you sell sustainable home goods, show an image of your eco-friendly packaging process with a headline like: “Sustainably Made, Designed for Your Home.” Or, if your brand focuses on science-backed supplements, include certifications and a short statement about your research standards. Utilizing Amazon's brand storytelling capabilities to their full potential.

By establishing your credibility upfront, you’re no longer just selling a product; you’re selling a brand shoppers can believe in.

Best Practice #2: Make Features Tangible Through Benefits

One of the most common mistakes sellers make is listing features without connecting them to customer benefits. For example, a water bottle listing’s A+ content might say, “Made of stainless steel,” but so what? Why does that matter? The key is to translate technical details into practical outcomes. Instead of saying “made of stainless steel,” say “durable stainless steel design resists rust and ensures long-lasting performance.”

Strong A+ Content frames every feature by answering the questions of what, why, and how:

What It Is: What is the feature?
Why It Matters: What is the benefit of the feature?
How It Solves A Problem for the Customer: What is the use case in real life?

Best Practice #3: Use Visuals to Educate, Not Just Decorate

High-quality images are essential in A+ Content, but not all of them are created equal. The strongest modules are using visuals in Amazon A+ Content to boost sales and educate customers.

Think of your A+ Content as a replacement for an in-store salesperson. Customers can’t touch or test your product, so your images have to bridge that gap. Some helpful techniques to employ include:

Exploded Views: Show what’s inside or how something works.
Step-by-Step Visuals: Demonstrate assembly or usage.
Lifestyle Shots: Highlight real-life applications, not just studio images.

For example, a fitness tracker could show an athlete using the device during a run, paired with a callout of its heart-rate monitoring feature.

Best Practice #4: Optimize Copy for Both Humans and SEO

A+ Content isn’t a primary indexing field like titles or bullets. Its main SEO impact is indirect, improving conversion and engagement, which can lift ranking. Some sellers also report limited indexing of certain A+ elements, but results vary.

This means your copy needs to balance customer readability with strategic keyword usage, but what does that look like? For your Amazon SEO strategy, try to use natural language instead of keyword stuffing, mirror the phrasing of common customer questions by mining your reviews or Q&A, and keep paragraphs short and scannable.

Even though keywords in A+ modules don’t directly affect ranking, they can reassure customers they’re in the right place by repeating familiar phrases they’ve previously searched.

Best Practice #5: Design for Mobile-First

Most Amazon shoppers browse and buy on mobile, yet many brands design their A+ modules assuming customers are on a desktop. This leads to endless scrolling, cut-off images, and frustrated shoppers. Amazon mobile optimization is a must, meaning you need to employ mobile-first Amazon A+ Content strategies.

When you’re designing your A+ Content, use concise text blocks (2–3 lines max), choose images that are still legible when scaled down, and avoid long comparison tables that don’t resize well. If your key text is unreadable between 320-375px width, simplify or enlarge it.

A quick way to test: load your draft A+ Content on your phone before submitting. If it feels overwhelming to scroll through, simplify.

Best Practice #6: Highlight Social Proof and Trust Signals

Shoppers are skeptical of marketing claims. Adding trust signals in your A+ Content helps overcome that skepticism. These can include:

Certifications: Like “Organic”, “Cruelty-free”, “cGMP compliant”, or “Manufactured in an FDA-registered facility”, as long as you have documentation.
Awards or Media Features: Just as long as they’re verifiable.

For example, a coffee brand might showcase that they use “Fair Trade Certified Beans” in a bold module graphic.

By weaving in these credibility markers, you position your brand as trustworthy, reassuring hesitant buyers. Make sure you’re using verifiable third-party trust signals, and since Amazon restricts review content, do not include customer review quotes in your A+.

Best Practice #7: Avoid Common Mistakes That Hurt Sales

A+ Content can backfire when brands ignore Amazon’s policies or overwhelm customers with clutter. Some common pitfalls include overpromising claims (“cures stress instantly!), which can lead to policy violations. Always avoid disease/treatment claims; they violate Amazon’s Restricted Products and FDA guidance.

Other sellers default to text-heavy layouts that force their customers to scroll endlessly before making their point, or they repeat the information from their bullet points without adding any new depth. Worst of all, some use low-resolution images that look blurry and unprofessional when customers zoom in. Break long paragraphs into 2-3 line blocks and use comparison charts sparingly on mobile. For images, use 1000px on the shortest side for zooming in; larger is preferable where allowed.

The goal should be clarity, not complexity. Think of your A+ modules as a streamlined experience: clean visuals, scannable copy, and customer-first messaging.

How Hemisphr Approaches A+ Content

At Hemisphr, we believe great A+ Content is the result of human creativity guided by AI insights.

Our process includes:

AI-Driven Research: Identify the keywords, customer objections, and competitor positioning that matter most.
Human-Led Storytelling: Turn that data into persuasive copy and visuals.
Compliance Checks: Ensure all content follows Amazon’s strict policies.
Mobile-First Design: Deliver a seamless experience across devices.

The result is A+ Content that not only looks good but also drives measurable growth in conversion rates. Remember that A+ Content is available only to Brand Registered sellers and eligible vendors.

Conclusion: The Competitive Edge of Great A+ Content

In today’s crowded marketplace, standing out requires more than just writing basic Amazon product descriptions. A+ Content gives brands the tools to connect with shoppers, answer their questions, and inspire trust while boosting conversion rates.

By following best practices (leading with your brand story, turning features into benefits, designing with mobile in mind, and avoiding compliance missteps), you can transform your product pages into sales engines.

Done right, A+ Content isn’t just a design upgrade. It’s a strategic investment that elevates your brand and turns more browsers into buyers.

Ready to turn your Amazon listings into powerful sales drivers? At Hemisphr, we blend AI-powered insights with human creativity to craft A+ Content that looks professional and converts. Whether you’re launching your first product or scaling your brand, our team helps you build trust, reduce friction, and maximize sales on the world’s biggest e-commerce platform.

Partner with Hemisphr today and unlock the full potential of your A+ Content.