If you sell smart home devices, such as smart plugs or smart light bulbs, Amazon now requires you to certify them through the Works with Alexa program before you mention “Works with Alexa” on the product detail page or packaging. Mentioning "Works with Alexa" on a non-certified product could result in a listing being removed. Once your product is certified, the "Works with Alexa" badge will be added to the product detail page, and you will be allowed to use the badge on your packaging.
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